Playstation 3 computer entertainment system unleashes a brilliant, high-definition entertainment experience. As its digital soul, the Cell BroadBand Engine represents a tour de force in parallel processing, which means a gaming experience that is beyond what you know befor. Its built-in Blu-ray Disc drive delivers a whole new generation in high-definition gaming and unmatched digital media storage. Whether it's gaming, Blu-ray movies, music or online services, PLAYSTATION3 invites you to Play Beyond.