Cases of counterfeiting and duplicity greet us almost every morning with the newspaper and every night with the news. Building Brand equity involves careful nurturing and strict protection of one's Brand. A moment's loss of concentration or a single false step can invite unscrupulous elements to perform their mischievous act. Brand protection is increasingly forming an integral part of the sales and marketing policy of major brand owners.
In today's competitive world, when several different brands compete with each other in the market place for the consumer's patronage, the main concern of any producer/ manufacturer of a branded product would obviously be to protect his brand against the threat of cheap and spurious duplicates, imitations and look- alike as well as his market share. This is where the security hologram comes in, providing that extra protection a brand will need right from the time of its