Founded in 1982, World Hair Cosmetics (Asia) Ltd. is committed to developing and manufacturing professional hair care products. Innovation is what sets us apart from our competitors and helps us forge a longstanding partnership with our clienteles in professional salons as well as retail consumers.

As a reputable company with an integrated structure, we boast our own marketing, R&D as well as production department, sales teams in Hong Kong, Shenzhen and Guangzhou. We also have our IDA flagship store in Guangzhou.

As an industry-focused company, we are dedicated to manufacturing and developing professional hair care products. Meanwhile, our products of over 100 types are the results of our untiring and all-sided development in the industry. And our production plant has been awarded with ISO9000

IDA has wide range of hair care products including:
- Hair colorant
- Hair styling
- Hair nourishing
- Hair cleansing
- Hair perming
- Hair straightening

IDA products have won awards as:
- Amy Magazine's "My A List Hair Styling Product" Award in 2007
- Fashion & Beauty Magazine's "OL Beloved Hair Styling Product" Award in 2006

IDA products are also:
- The official color system for APHCA (Asia Pacific Hair and Cosmetology Association) and FILHAIR CO-OP (Philippines Hairdressers CO-OP)
- The official hair colorant for Milan OMC Hair World Championship 2004 Hong Kong Team