Sellers Union Group is a leading company in economies of scale and innovation-driven development within the daily consumer goods import and export industry. In 1997, Xu Pingju and others founded Ningbo Sellers International Trade Co., Ltd. in the Ningbo Free Trade Zone. The company initially focused on exporting bathroom products. In 1999, it established a procurement office in Yiwu, and by around 2000, its business scale rapidly surpassed $10 million. It gradually expanded into fields such as home goods, cultural and sports products, handicrafts, and hardware tools, eventually positioning itself as a one-stop export trade service provider for daily consumer goods. The company has since established its mission to promote the globalization of Chinese products.